The National Weather Service has issued a Rip Current Statement for much of Florida's Gulf Coast, warning of dangerous swimming conditions from Wednesday morning through Friday evening.

Why it matters: Rip currents can quickly pull even experienced swimmers away from shore into deeper water.

The latest:

  • Dangerous rip currents are expected along beaches in:
    • Pinellas County
    • Coastal Hillsborough County
    • Coastal Manatee County
    • Coastal Sarasota County
    • Coastal Charlotte County
    • Coastal Lee County
  • The advisory remains in effect through 8 p.m. Friday.

Stay safe:

  • Swim only at beaches with lifeguards.
  • Always check the beach flag warning system before entering the water.
  • Never swim alone.
  • Keep children within arm's reach near the surf.

If you're caught in a rip current:

  • Stay calm and don't panic.
  • Don't swim directly against the current.
  • Float or tread water to conserve energy.
  • Swim parallel to the shoreline until you escape the current.
  • If you can't break free, face the shore, wave for help and call out to lifeguards or nearby beachgoers.

The big picture:
Rip currents are one of Florida's deadliest beach hazards. They can form on otherwise beautiful beach days and are often difficult to spot from shore.

Bottom line: Beach conditions may look inviting, but dangerous rip currents can develop without warning. Choosing a beach with lifeguards and knowing how to respond if caught in a rip current can save your life.