Dangerous rip currents are expected along Gulf Coast beaches through Thursday evening, prompting officials to urge swimmers to use caution or remain out of the water.

Why it matters: Rip currents can rapidly carry swimmers into deeper water and can overwhelm even strong, experienced swimmers.

The latest:

  • The advisory covers Pinellas and coastal areas of Hillsborough, Manatee, Sarasota, Charlotte and Lee counties.
  • Hazardous conditions are expected through 8 p.m. Thursday.
  • Rip currents are most common near breaks in sandbars and around jetties, piers and similar structures.

Beach safety:

  • Follow lifeguard instructions, warning flags and posted signs.
  • Swim near a staffed lifeguard tower.
  • If caught in a rip current, remain calm, stay afloat and call for help.
  • Swim parallel to shore to escape the current, then angle back toward the beach.
  • Do not swim directly against the current because exhaustion can set in quickly.

Bottom line: Beachgoers should expect dangerous swimming conditions across much of Florida’s west coast through Thursday evening.